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A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Since the inbound like is a very important factors when the search engines decide the ranking of web site both in value and search result, a lot of webmaster use reciprocal link to get some inbound links. So, won't be surprised when seeing a "partners" or "resources" page of the web site , in which there are full of links. There is a very special type of reciprocal link called as "3-ways-linking" or "multi-ways-linking", which works as "Site A" links to "Site B", "Site B" link to "Site C" and "Site C" links to "Site A". How to Get Receiprocal LinksTo get a receiprocal links is vrey simple and below are 2 very common methods Join the link exchange web sites, and request the reciprocal link with some other web sites. There are many very famous link exchagnes web site you can leverage, such as build-reciprocal-links.com etc. Those web sites will also give you a functional to check whether your link has really been put in the other web site. Second ways is to add a "Link Exchange" page in their own web sites, for those who have a visit to their web site, and have interests in the content of the web site, can request a link exchange, and build up a reciprocal links. Some web sites even build up a web site directory to store the web site they have reciprocal links with. Is Reciprocal Linking Still Effective2 Sites reciprocal linking is no longer effective and can actually accrue penalties toward your website(s.) Google and other SE's can very easily find these pages and discount them. But, that doesn't mean all reciprocal linking is ineffective! Google states on their "link schemes" page that "Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")" is in violation of their Webmaster guidelines. Notice the word "excessive" being used twice in there. This means that selective link exchanges between quality sites is not against their guidelines and and it still works! But if you have many web sites, please do avoid the methods like "Site A" point to "Site B", "Site C", "Site D", and "Site B" point to "Site A", "Site C", "Site D", etc. This will be very easily captured by Google and treated as "Excessive reciprocal lnks". What's the Most Effective Ways to Get High Quality Reciprocal LinksThere are 2 ways you can use: The first methods is to use 3-ways-linking or multi-ways-linking described in above, and it's hard to be found by Google. If you have multiple web site, this is definitely the way you should use. The second way is contextual link exchange. The word here is a little bit new. Let's me describe a little bit here. Instead of simply putting a link to the other web site, you can put the link within the article you have written for your web site. Links that appear within content are much more "natural" looking than sidebar and footer links. What's more, Google like contextual. Successful Factors for Reciprocal Links So, how to make sure a successful reciprocal links compaigns when promoting a web site, below are some factors you should pay attention to: Only exchanging the link with the relevant web site. If your sites is talking about web hosting, you have no need to exchange link with a web site talking about the game. Google will put a negative score to your site for those unrelevant links. Content is the king of a web site, no matter how many reciprocal links you have made, if you cannot provide a good content to your read, all your effort will result in nothing. VIE Scripts
While PHP's date() function may seem to have an overwhelming amount of options available, isn't it always better to have more choices than not enough? With PHP's date function you format timestamps, so they are more human readable. This lesson will teach you how to display the current time, formating PHP's timestamp, and show you all the various date arguments for reference purposes. PHP Date - The TimestampThe date function always formats a timestamp, whether you supply one or not. What's a timestamp? Good question!
PHP Date - What Time Is It?The date function uses letters of the alphabet to represent various parts of a typical date and time format. The letters we will be using in our first example are:
We'll tell you the rest of the options later, but for now let's use those above letters to format a simple date! The letters that PHP uses to represent parts of date and time will automatically be converted by PHP. However, other characters like a slash "/" can be inserted between the letters to add additional formatting. We have opted to use the slash in our example. PHP Code:
<?php
echo date("m/d/y");
?>
If the 2010 Winter Olympics were just finishing up, you would see something like: Display: 02/27/10
Be sure to test this out on your own PHP enabled server, it's really great to see the instant results available with PHP date! PHP Date - Supplying a TimestampAs our first example shows, the first argument of the date function tells PHP how you would like your date and time displayed. The second argument allows for a timestamp and is optional. This example uses the mktime function to create a timestamp for tomorrow. To go one day in the future we simply add one to the day argument of mktime. For your future reference, we have the arguments of mktime. Note: These arguments are all optional. If you do not supply any arguments the current time will be used to create the timestamp.
PHP Code:
<?php
$tomorrow = mktime(0, 0, 0, date("m"), date("d")+1, date("y"));
echo "Tomorrow is ".date("m/d/y", $tomorrow);
?>
Notice that we used one letter at a time with the function date to get the month, day and year. For example the date("m") will return the month's number 01-12. If we were to run our new script just after the 2010 Winter Olympics our display would look like: Display: Tomorrow is 02/28/10
PHP Date - ReferenceNow that you know the basics of using PHP's date function, you can easily plug in any of the following letters to format your timestamp to meet your needs. Important Full Date and Time:
We suggest that you take a few minutes to create several timestamps using PHP's mktime function and just try out all these different letters to get your feet wet with PHP's date function. VIE Scripts
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