Published by VIE Scripts

Issue - 97 - Saturday, June 13, 2009

 
 
   Issue 97 Table of Content

List Building Techniques
Article By Christopher J Freville
CSS tips: creating a horizontal menu
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List Building Techniques

Statistics say that nearly 90% of the visitors to your squeeze page are only browsing or passing through. In other words, most online visitors merely gaze at your page before moving on to another one. If you want to change this casual looker to an interested reader: you will have to make a dashing impression and the quickest! Get to work right away on making your squeeze page absolutely eye-catching and appealing. Make it worth their while so that visitors will not only just look; they'll read, browse through the page and subscribe to it.

When you're building lists, you've to follow a few key strategies that are often overlooked in bigger businesses. Here are a few of them to get you started off right away.

Think of the simplest and quickest ways you can grab user information and details. Can you think of anything? There are lots of options before you: none worse or better than the other by itself; they depend entirely on your clever use of the.

This will depend completely on your personal reference, the skills at your disposal, resources available and your promotional strategy.

• Try a Gift: You could offer a gift every time someone decides to sign up for your list. This makes your customer feel special. However, don't make the gift irrelevant: like a mug for a hotel-list subscription. Make sure the gift's related to what you are advertising. Otherwise, it's pointless to give something you don't know your customer will like at all.

• Online Course: Make self-help or further study e-courses available on your page. There are a lot of people out there looking to better themselves, even after they're out of school. For people who don't have the time or the money to rejoin school full-time, these online courses prove a boon. Make sure again that the courses your page offers are related to the topic of your page. For example, keep an adult education online course if your newsletter is about education. Make sure your page offers some discounts on the course to attract the users.

• DIY Guides: Do-it-Yourself or How-To guides are always popular as people are always looking for solutions to their daily problems. Ranging from fixes around the house to relationship trouble: the topics are endless. Include a good how-to list on the page and you'll grab the person's attention. You might even be able to make him or her subscribe to your squeeze page. Again relevance is critical.

• Keep It Simple, Silly (KISS): Make sure your register page is short and sweet and without confusing options. Have a brief reminder of what your page will gift your customers so that they are encouraged to move on to the product page. Also remember to ask for their contact details so that they can receive their free gift.

• Have One on Each Page: Make sure there's a registering form in every page of your website, if you're not using squeeze page. This will ensure that the visitor continually notices the sign-up option and maybe decides to join in too.

• Viral Marketing: Viral Marketing or circulation of opinions is vital to promoting your site. In your page or e-zine add a small reminder to your visitor to spread the word about your page if they've liked it: something resembling an "Email this Page" option. If you have interesting information on your page, and your link has been registered, newer visitors and users can now subscribe easily. And the more visitors you get, the bigger your network gets. So make sure you ask them to talk about the page to their friends!


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Article By Christopher J Freville
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CSS tips: creating a horizontal menu

Learn building horizontal menus using CSS. To build a CSS menu, you will need to define stiles of UL and Anchor elements:

<html>
<head>
<style type="text/css">
ul
{
float:left;
width:100%;
padding:0;
margin:0;
list-style-type:none;
}
a
{
float:left;
width:6em;
text-decoration:none;
color:white;
background-color:purple;
padding:0.2em 0.6em;
border-right:1px solid white;
}
a:hover {background-color:#ff3300}
li {display:inline}
</style>
</head>

<body>
<ul>
<li><a href="#">Link one</a></li>
<li><a href="#">Link two</a></li>
<li><a href="#">Link three</a></li>
<li><a href="#">Link four</a></li>
</ul>

<p>
In the example above, we let the ul element and the a element float to the left.
The li elements will be displayed as inline elements (no line break before or after the element). This forces the list to be on one line.
The ul element has a width of 100% and each hyperlink in the list has a width of 6em (6 times the size of the current font).
We add some colors and borders to make it more fancy.
</p>

</body>
</html>



See a working example below:




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